CHANGE THE GAME /

CHANGE THE GAME /

Empowering service businesses to stand out from the competition.

Change the game with a winning brand strategy before rebranding and growing your marketing.

HYPE WOMAN

SCI-FI / FANTASY / ANIME NERD

PERSONAL DEV JUNKIE

Hi, I’m Elisa!

Your on-demand CMO, brand strategist and niche biche.

Your service business has been in the game for years and grew big enough to need a small team.

But now there’s so much more noise! Clients are distracted and overwhelmed. If business has slowed, it’s not you!

You’ve still got an amazing service and customer experience. I’m here to prove you right.

You just need a new game plan.

Let me help you reinvent your brand and customer experience.

(What kind of service businesses do I work with? Real estate, law, coaching, consulting, design, photography, educational therapy, speech therapy, talk therapy, really any therapy because we all got problems!...)

Service Businesses That Are Changing Their Game

  • Bright Beginnings Pediatric Services, Los Angeles

    The owner, Stacy Payne, wanted to refresh the website which was over 5 years old. That wasn't the only thing that got zhuzhed.

    This pediatric clinic got the whole shebang: competitor and strategic analysis, refreshed brand foundation, new visual and verbal branding, enhanced customer experience.

    Happy ending: Organic traffic to the website increased 400% within 3-months after launch.

SOME BAD ASS CLIENTS

Quit

COMPETING TO CONFORM

My soul mission is to turn your “otherness” into your competitive edge so your business stands out vividly.

(…like RuPaul in a crowd of nuns.)

It’s Going To Be Awesome!

But don’t take my word for it…

  • "She pushed me out of my comfort zone and allowed me to have fun in the creation process."

    I was intrigued by Elisa's background in tech, neuropsychology, and Tai Chi. Here is someone who knows what it takes to innovate and put a product to market quickly. I've gotten clearer on my vision and values, tightened my messaging and branding, honed in on my niches, and finally got my website up.

    Noilyn Mendoza - Founder of The Radiant U LLC, Transformation Coach, Pranic Energy Healer

  • "What makes Elisa different is she's both creative and strategic, a visionary who can execute."

    I've worked with so many people over my long career and the level of service and attention that Elisa delivers is unmatched. Her Laser focus approach to my niche and needs and clarity of implementation  and timeline provides a strong marketing strategy.

    Neal Nussbaum - Founder of Living in Palm Springs, Award Winning Real Estate Agent

  • "I learned that the customer experience is of high importance and to do everything with intention."

    I chose to work with Elisa because I loved her business acumen, tech savviness, beautiful positive energy and caring nature. I felt that she vibed with what I wanted to create. Focusing on making an impact in the world vs. just getting customers made it purposeful, intentional, fun and exciting.

    Anita Vita, RN - Founder of Nurse Rise, Life Coach and Qigong Meditation Teacher for Nurses Suffering Burnout and Chronic Dis-ease

  • "I learned that having another set of eyes, someone who isn't personally attached to your business is really useful. Someone who will ask you the hard questions and make you think."

    Lyka Gozon - Founder of Lyks Creatives Photography

  • "I knew Elisa could offer our team a set of fresh eyes with her brand strategy background, pulse on the marketplace, and belief in our value to our Filipina community."

    "She demonstrated a perfect balance of creativity and gentle rigor to move our strategies and campaigns with purpose and heart to ensure we stayed true to our pillars. In the last 120 days of our term, we experienced a wonderful lift of guests."

    Elaine Dizon - 2023-2024 President of Entrepinayship Toastmasters Club, President's Distinguished Club

Why Vivid Edge?

  • What makes something VIVID is contrast. Like black and white, sadness and joy, competition and collaboration.

    All the light and dark parts of your business' life are used to create a brand with depth that resonates with your people at an intimate level.

    We take care to lay a strong brand foundation before getting into the pretty words, graphics and ads: core brand foundation, competition, and customer experience.

  • I’ve been launching projects, products, and brands since 2008.

    That’s over 15 years of working in hyper-competitive industries like tech startups in San Francisco. I have the white hair (and LinkedIn) to prove it.

    What I learned is that success comes from execution, and execution is made easier with a clear and simple strategy.

    Real talk - I was born for this. I've been studying competition from the womb.

  • Vivid Edge is about breaking free from generational and cultural patterns of scarcity.

    This is where competition gets a dose of healthy. We make each other better, and reach higher heights together.